Gift cards are becoming increasingly popular as gifts for special occasions such as birthdays, Christmas, anniversaries, and other holidays. They are convenient, easy to buy, and can be used in numerous places. A gift card is like a credit card or "store only" debit card. It usually carries a fixed cash balance that is indicated on the card itself. Gift cards are normally purchased with a specified dollar value for use at a particular business or store. Gift cards can either be bought from an external provider, such as Visa, Mastercard or American Express, or directly from a retailer's business or online store. Gift cards offer recipients the ability to purchase whatever they want, thus eliminating the hassle of guessing what they want. Buyers also get to choose the gift card's design and add a personalised message. Gift cards are typically made of plastic and can last for years. They are also safer than cash, as they can be replaced if lost or stolen. Gift cards are becoming increasingly popular, and retailers are now offering loyalty, rewards and promotional cards, as well as customised and personalised cards. So if you're looking for an ideal gift for someone special, a gift card may just be the perfect choice.