Gift cards are a type of payment card usually issued by a retailer or bank to be used as an alternative to cash for purchases within a specific store or related businesses. They are commonly issued by retailers, banks and consumer product marketers. They are given out as promotional items, and can often be purchased in stores or online. Gift cards offer flexibility and convenience for both the gift giver and the recipient. They are easy to find and convenient to use, as they do not require the recipient to have any particular form of payment. Furthermore, they are often accepted at a wide range of retailers, meaning the recipient can choose where they want to spend their gift. While gift cards are often convenient to use, they can also have limitations and fees. Some may have expiration dates or require minimal purchases before the card can be used. Additionally, some gift cards may have dormancy fees, which are fees charged after an extended period of inactivity. All in all, gift cards can be a great option for those looking to give a gift that can be used anywhere. However, its important to research and understand any restrictions or fees associated with the card before making a purchase.